# FASHION FOR YOUNG GENERATIONS

F4YG IS A PROJECT DEDICATED TO YOUNG DESIGNERS, SELECTING THE BEST GRADUATES FROM THE MOST PRESTIGIOUS INTERNATIONAL FASHION SCHOOLS AND THEN HAVING THEM WORK  ALONGSIDE AN EXPERT TUTOR.
THE STUDENT THEN HAS THE OPPORTUNITY TO DESIGN A CAPSULE COLLECTION 
THAT WILL BE MADE BY OVS AND SOLD ONLINE AND IN OVS STORES. OVS WILL ALSO BE OFFERING A SCHOLARSHIP GRANT TO ENABLE AN ITALIAN STUDENT ,WHO WILL BE SELECTED BY A PANEL OF EXPERTS, TO ATTEND THE SCHOOL. 

Pier Luigi Celli

“CREDO CHE PRENDERSI CURA DEI GIOVANI OGGI SIA UNO DEI COMPITI CHE LE AZIENDE DOVREBBERO AVERE COME OBIETTIVO”.

Pier Luigi Celli
Francesco Morace
Presidente di Future Concept Lab

“A RECENTLY GRADUATED YOUNG FASHION DESIGNER IS GIVEN THE CHANCE TO FACE UP TO THE REAL WORLD“.

Maria Luisa Frisa
Maria Luisa Frisa
Fashion Design Course Director at IUAV

“WITH F4YG, OVS HAS PUT  TOGETHER THE BASIC INGREDIENTS OF FASHION: AN ESTABLISHED DESIGNER, A SCHOOL, A YOUNG PERSON AND A RETAILER”.

Caterina Salvador
Caterina Salvador
Gruppo Coin Fashion Coordinator

F4YG core values

F4YG
ACCORDING
TO SOCIOLOGIST
FRANCESCO MORACE

Fashion For Young Generations is a container project dedicated to young people and discovery a place for discovery. It captures emerging signals but also lets young people show what they can really do in the world of manufacturing and retail.

With this project, OVS has set out on a new and lasting path, trusting in young creatives who, together with fashion enthusiasts, will open a new window on fashions to come.