“CREDO CHE PRENDERSI CURA DEI GIOVANI OGGI SIA UNO DEI COMPITI CHE LE AZIENDE DOVREBBERO AVERE COME OBIETTIVO”.
# FASHION FOR YOUNG GENERATIONS
F4YG IS A PROJECT DEDICATED TO YOUNG DESIGNERS, SELECTING THE BEST GRADUATES FROM THE MOST PRESTIGIOUS INTERNATIONAL FASHION SCHOOLS AND THEN HAVING THEM WORK ALONGSIDE AN EXPERT TUTOR.
THE STUDENT THEN HAS THE OPPORTUNITY TO DESIGN A CAPSULE COLLECTION
THAT WILL BE MADE BY OVS AND SOLD ONLINE AND IN OVS STORES. OVS WILL ALSO BE OFFERING A SCHOLARSHIP GRANT TO ENABLE AN ITALIAN STUDENT ,WHO WILL BE SELECTED BY A PANEL OF EXPERTS, TO ATTEND THE SCHOOL.
Presidente di Future Concept Lab
“A RECENTLY GRADUATED YOUNG FASHION DESIGNER IS GIVEN THE CHANCE TO FACE UP TO THE REAL WORLD“.
Fashion Design Course Director at IUAV
“WITH F4YG, OVS HAS PUT TOGETHER THE BASIC INGREDIENTS OF FASHION: AN ESTABLISHED DESIGNER, A SCHOOL, A YOUNG PERSON AND A RETAILER”.
Gruppo Coin Fashion Coordinator
F4YG core values
F4YG
ACCORDING
TO SOCIOLOGIST
FRANCESCO MORACE
Fashion For Young Generations is a container project dedicated to young people and discovery a place for discovery. It captures emerging signals but also lets young people show what they can really do in the world of manufacturing and retail.
With this project, OVS has set out on a new and lasting path, trusting in young creatives who, together with fashion enthusiasts, will open a new window on fashions to come.
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FROM CAPSULE COLLECTION
TO
TALENT CONNECTIONThe #F4YG project is launching a clear message: it’s possible to make it. Above all today, it is a firm signal of encouragement, an essential communications tool, but also a way to show – with facts – that there are real chances open to those who pursue their projects with passion, who believe in it and who want to see it happen.
Experienced tutor-designers and the prestigious schools mean a selection process and creative path of the highest quality for the young people chosen. OVS’ strengths and business acumen will make #F4YG a project orientated towards collections that are as innovative as they are “real”. Fashion lovers and style enthusiasts will all find F4YG to be an important reference point.
OVS is setting out to be the place where creative specialisation is possible, guaranteeing the very best that young creatives (supervised and guided) have to offer in the different product categories: connecting creative talent to industry and production and laying the foundation for a genuine “talent connection”.
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FROM COMMERCIAL TRANSFORMISM
TO
CREATIVITY IN SYNERGYAnother very interesting theme is the passage from an idea of “opportunistic”, purely commercial and/or communicative collections to a genuine synergy, a shared project to back up training and contribute to creative and commercial growth. In these terms, the success of this idea lies in seeing excellent schools, well-known teachers and talented pupils all working together.
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FROM AN INDUSTRIAL MODEL
TO
A CREATIVE WORKSHOPThe relationship between tutor and pupil is also based on an idea of experimentation and learning, modelled on the contemporary creative workshop. Workshops are places for growth, for work on a daily basis and for those who appreciate apprenticeship with a skilled teacher as a unique occasion to forge talent through work. This transmission of knowledge is the best way to disseminate culture and creativity, in line with today’s web-based methods of sharing logic and content.
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FROM THE STRATEGIES OF THE PRESENT
TO A VISION OF THE FUTUREOVS has again shown that it cares about the future of creativity and young people, building up this forge of ideas that it will be possible to present to the general public. One of the main aims of #F4YG is to show that we can build a future and that young people will play the undisputed leading role. OVS is promoting this by giving young people a real platform from which to bring their projects to fruition.